Jordan, a dog trainer in this promotional video, was initially camera-shy. Sarah Woodward recognized that showcasing his expertise would significantly enhance the impact of the video on his community. To help Jordan feel more comfortable, Sarah discreetly began recording while asking him about his dog training process. This approach allowed him to speak naturally, resulting in an authentic and compelling video. The final product successfully boosted Jordan's marketing efforts and connected him with a wider audience, demonstrating Sarah’s ability to create powerful, impactful narratives for her clients.
